Below The Radar News

(Raleigh, N.C.) Combining compelling storytelling and cutting-edge video production, Atlantic Creative Communications, a full service video production company, continues to make its mark as a creative force to be reckoned with, recently taking home a 2013 Telly Award for a marketing video created in its Raleigh, N.C., studios. Atlantic Creative bested stiff creative competition to […]

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I’ve become notorious for a few sayings around the office that I repeat ad nauseam.  One of these “Nicole-isms” addresses the question, “How can I get more engagement/get more eyes on my _______ (insert social content here)?”  I’ve developed a set of criteria for social attraction to web content, that I think holds a bit […]

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Recently, USA Today published a story on the death of blogging. The article, “More companies quit blogging, go with Facebook instead,” touched on some companies that have let their blogs die. Unfortunately, the article put blogging in a rather negative light, highlighting older statistics and poor strategies. There are risks to starting a company blog […]

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I recently read an article published on Slate called “A Robot Stole My Pulitzer!” that discusses the delicate balance that exists in the online content creation world. Basically, the idea is that online content production is becoming increasingly automated AND increasingly personalized, both of which could damage the open flow of conversation. Automated content takes the […]

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