Pinellas Park, FL (May 21, 2013) – Our Town America, the leading provider of the new mover marketing program announced today the promotion of Marilyn R. Imparato to Vice President of Sales & Marketing. In this new role, Imparato will continue to report to Our Town America President and CEO, Michael Plummer Jr., and will be responsible for the company’s day-to-day national operations in sales and marketing, with a primary focus on executing the company’s growth strategy in the United States.
“Our Town America has experienced tremendous growth over the past two years. In order to support our continued growth and success we are promoting Marilyn to Vice President of Sales & Marketing” said Michael Plummer Jr., president and CEO of Our Town America. “Since joining the executive team as Director of Sales & Marketing two years ago, Marilyn has proven to be a motivational, results-driven leader who has been an instrumental team member that helped propel our exponential growth. I’m confident she will provide even more depth to the executive management team in her expanded role.”
Our Town America is the nation’s premier welcoming organization that helps organizations of all sizes earn community goodwill exposure and visibility, expand their customer base with the incoming new residents, and listen and engage with consumers to solidify consumer loyalty and long-term retention.
Prior to joining Our Town America in 2011, Imparato spent the last 15 years as a Senior Sales & Operations leader with various financial and technology companies serving the retail sector. Imparato gained expertise in Mass Merchandiser, Grocery, Convenient Store, Drug Store, Restaurant and Hospitality customer acquisition and retention. Imparato received her Bachelor of Arts from The University of South Florida and also has a Masters of Business Administration from The University of South Florida.
“I am humbled and honored to serve and continue to contribute to Our Town America in this new role,” said Imparato. “I look forward to continued growth through the entire Our Town Team, without my team at Our Town; we could not achieve the unprecedented results now or in the future.”
About Our Town America
About Our Town America: For 41years, Our Town America has been providing new movers with traditional hospitality by mailing warm gifts from neighborhood businesses in a premium gift certificate package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking #8 in 2010 for franchisee satisfaction.
One of the catalysts for this success has been Our Town America’s dedication to the “sponsor exclusivity” concept, meaning they will only recommend one of each business type in any specific zip code. Additionally, Our Town America allows businesses to focus only on the zip codes they’d like to reach, whether that is as small as one or as large as the entire country.
Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchises validate Our Town America’s concept as a viable business opportunity.
It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who received Our Town America’s welcoming envelopes over the last year prove that Our Town America is committed to following through on that mission statement. For more information, visit the Our Town America website at //www.ourtownamerica.com.