Our Town America, the nation’s first and fastest growing new mover direct marketing franchise, has been named one of the top winners in the 2013 Franchise Satisfaction Awards.
This year, Our Town America ranked #2 of all advertising and sales franchises, #5 in franchises under 50 units and #46 in the Top 50 Best of the Best franchises. This is part of a national project that looks at franchisee satisfaction with some of the country’s most popular franchise brands.
The results are based on a confidential, independent survey of Our Town America franchisees to determine their level of satisfaction with the franchise system. Now in its 8th year, the Franchise Business Review survey is the only awards program to rank companies based solely on actual franchisee satisfaction.
“One of the best ways to know if a brand is really as good as it says: look at a brand’s franchisee satisfaction data,” says Rowan. “Not all brands survey their franchisees but those who do offer a wealth of information on a franchisor’s leadership, training and support, franchise model and financial outlook.”
Our Town America leaders credit the franchise system’s success to giving franchisees a proven business model, constant corporate support, measurable and attainable results, and a stream of marketing and public relations tools to further foster their support of local businesses across the nation.
“We are constantly expanding because we have a system in place that allows owners to achieve success on their own terms and within markets familiar to them,” says Michael Plummer, CEO of Our Town America. “Franchise owners have endless opportunities for growth, and many exceed their original ownership goals. New movers remember Our Town America because we make it easy for them to find new favorite places, as opposed to just one-time deals, when they were in the transition of moving.”
The Franchise Business Review Survey annually recognizes franchisors with the highest overall franchisee satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, business, lifestyle and other demographic characteristics.
About Our Town America:
For 41 years, Our Town America has been providing new movers with traditional hospitality by mailing warm gifts from neighborhood businesses in a premium gift certificate package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking #8 in 2010 for franchisee satisfaction.
One of the catalysts for this success has been Our Town America’s dedication to the “sponsor exclusivity” concept, meaning they will only recommend one of each business type in any specific zip code. Additionally, Our Town America allows businesses to focus only on the zip codes they’d like to reach, whether that is as small as one or as large as the entire country.
Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchises validate Our Town America’s concept as a viable business opportunity.
It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who received Our Town America’s welcoming envelopes over the last year prove that Our Town America is committed to following through on that mission statement.
For more information, visit the Our Town America website at www.ourtownamerica.com.
About Franchise Business Review
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction. Franchise Business Review is headquartered in Portsmouth, NH, and can be reached at (603) 433-2270.
Visit www.FBR50.com or www.FranchiseBusinessReview.com for more information.
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