This morning twitter followers of @NRA_Rifleman, the official handle for The American Rifleman, the official journal of the National Rifle Association, woke up to this

This is probably a normal, albeit strange, greeting for the publication and its followers. However, this morning’s tweet was cause for alarm as news of an overnight shooting rampage in an Aurora, Colo. movie theater that left 12 dead and at least 50 injured made headlines across the nation.

Could the American Rifleman intended to be insensitive, or is it possible they did not read the news before they tweeted this morning? Those are possibilities, but we can’t say for sure. Me thinks someone scheduled that tweet on HootSuite last night, and didn’t think anything of it until people started expressing outrage on the news and social media.

The American Rifleman deleted their Twitter account several hours after the tweet was posted, but the damage was done, and at the time of this post they have not issued a formal apology.

In another example of tweet-in-mouth-syndrome, Celebboutique.com apparently didn’t read their newspaper this morning as they went on to tweet this today

You can delete the tweet… but everything stays forever on the internet.